Tradeshow 2001

The show was a chance to provide Daewoo's customers with an exclusive preview of the current and forthcoming product range for both brown and white goods.

Daewoo have invested heavily over the last year in research and development for all areas of the business. This investment has enabled Daewoo to develop innovative and stylish products to cater for all areas of the market.

Daewoo officially launched several products at the show. This included the new Ultra V microwave, 32" and 28" real flat TV, 29" Widescreen, new VCR range and also new DVD players. The show was also used as an opportunity to push recently released products such as the 42" Plasma screen, Home Cinema kit and 28" Widescreen in to the limelight.

Both shows received a positive response from all who attended. Bryan Eley at CBS Television said, "This was a more professional show than any of the previous years and the product range Daewoo has to offer has become more extensive and upmarket. This allows CBS a greater breadth of product to offer their customers and fill their customer needs. The product remains competitive in the market place against other manufacturers. Daewoo are definitely moving in the right direction".

Simon Drought, General Sales Manager at DESUK said, "I’m delighted with the response we have had from our tradeshows. It has given us the opportunity to showcase innovative products such as the sterilising microwaves, the plasma display panel and our pure flat range. The show has also given us the chance to reaffirm our commitment to our independent dealers".